Scottish college launches world first ‘TikTok prospectus’
Glasgow Clyde College (GCC) has launched the world’s first TikTok prospectus aimed at attracting young people leaving school to new courses.
The ‘ProspectToks’ allow users on the social media platform to get an insight into what college life is like.
The campaign comes in light of figures showing that 40 per cent of 16–24-year-olds use TikTok as their primary search engine.
The series of videos feature current students studying beauty and make up, travel and tourism, healthcare, fashion and textiles, and business courses, as well giving insight into typical classes, practical workshops, and other facilities available at the college. The videos will be rolled out across the next 10 days.
GCC, which has campuses in Anniesland, Cardonald and Langside, has opened up enquires through the app too, allowing any prospective student interested in hearing more about a course to begin the sign-up process by sending a direct message to the college before being advised on the next steps.
Principal of GCC, Jon Vincent, said: “We’re very proud of our pioneering approach at Glasgow Clyde College and are always looking at new ways to engage with young people and school leavers. With so many people using TikTok on a regular basis, it felt like a great opportunity to showcase our college’s offering.
“College is about so much more than just the course you study. We’re lucky to have some really creative students in our midst, and they’ve perfectly captured what a day as a GCC student can look like, from going to classes, workshops and field trips, to even grabbing lunch at the canteen with your friends - all whilst having fun and experiencing life in a busy, bustling city.
“Whether you’re about to finish your exams and are dreaming of becoming a fashion designer or entrepreneur or are in full-time work and are looking to further your skills, GCC’s vast range of courses can help you achieve your goals.”