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Social Media Communications

Hashtag Pink

With over 45 million active users in the UK, social media has changed the way people engage with brands and organisations. Social media is a place to build trust, listen to your users and even deal with complaints. Work smart and you can rise above the noise and avoid becoming another social media horror-story.

Other events in the series: 

       Digital Communications       Crisis Communications      Internal Communications      Content Communications

Why Should You Attend This Event?

People now expect to receive targeted messaging and quick responses from brands. Whilst it's important to use thought-provoking and visually stimulating content. It’s no longer enough for organisations to use social media as a message board.

You should be using social media to engage with your users, listen to their needs and concerns and build trust and transparency.

Developing a corporate social media policy and strategy is important. It allows you to establish a tone of voice, define your goals and give your employees clear guidance on how to engage with the public on social media.

Join Holyrood as we explore social media communication in 2020 onwards. You'll learn from best practice, innovative solutions, and peer-to-peer interactive learning.

This is part two in our communications series. Explore our other communications events and find out about our series booking discount.

Key Issues We'll Discuss

Social Media Strategy

Employee Advocacy

Tone of Voice

Building Trust

Effective Tools for Social Media Communications

Latest Research in Social Media Communications

Algorithms

Writing Skills

Content

Confirmed Speakers

 

Lina Poka, MBA, Marketing and Digital Account Director, Strategic Digital Marketing Group

Mariela Albornoz, Social Media Strategist, Copyhouse

Agenda

09:00 Registration and Networking

09:35 Welcome from the Chair

Session 1: Social Media Communications in 2020

  • Latest research and techniques in social media communications
  • Being human, voice and brand management
  • Updating your strategy
  • Behaviour Science, understanding how you can use social as a force for good

10:10  Lina Poka, MBA, Marketing and Digital Account Director, Strategic Digital Marketing Group

10:30 Questions and Discussion

10:50 Refreshment Break

11:20 Session 2:  In practice – Workshop sessions to explore some of the key tools in social media communications

Strategy workshop

Mariela Albornoz, Social Media Strategist, Copyhouse

Interactive session, delegates will workshop a social media strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.

12:10 Employee Advocacy workshop

Interactive session, delegates will workshop a how to engage with key voices within their own organisation, and leverage great content and personal branding from their own organisation's employees.

13:00 Lunch and Networking

13:40 Session 3 – Social Media Communications in Action

case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their social media communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.

Get in Touch

Book now or or call Adam on 0131 285 1692

If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers. 

Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590. 

 

 

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Categories

Employment

Date
17 Nov 2020
Venue
Central Edinburgh
Cost
Reduced Rate
1 place £145+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Voluntary/charitable organisations with an annual income of less than £1m

Standard Rate
1 place £245+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Public sector organisations and voluntary/charitable organisations with an annual income over £1m

Private Sector Rate
1 place £295+VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Commercial organisations e.g. plc, Ltd, LLP

Book now
Our events are CPD certified. This event is equivalent to 3 CPD points. A certificate is available on request post-event to all attendees.

Please ensure you have reviewed both the Privacy Notice and Terms and Conditions for Delegates before registering.

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The wide range of speakers, combined with a varied selection of workshops, means that everyone will find something that is relevant to their organisation's needs, and the broad appeal of the agenda provides a great mix of people for networking and sharing ideas across sectors.

Paul Stones, Depute Head, Mariner Support Service Feedback from delegate, who attended Holyrood's Learning Through Technology 2017 event
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