People now expect to receive targeted messaging and quick responses from brands. Whilst it's important to use thought-provoking and visually stimulating content. It’s no longer enough for organisations to use social media as a message board.
You should be using social media to engage with your users, listen to their needs and concerns and build trust and transparency.
Developing a corporate social media policy and strategy is important. It allows you to establish a tone of voice, define your goals and give your employees clear guidance on how to engage with the public on social media.
Join Holyrood as we explore social media communication in 2020 onwards. You'll learn from best practice, innovative solutions, and peer-to-peer interactive learning.
This is part two in our communications series. Explore our other communications events and find out about our series booking discount.
Social Media Strategy
Tone of Voice
Effective Tools for Social Media Communications
Latest Research in Social Media Communications
09:15 Registration and Networking
09:55 Welcome from the Chair
Session 1: Social Media Communications in 2020
- Latest research and techniques in social media communications
- Being human, voice and brand management
- Updating your strategy
- Behaviour Science, understanding how you can use social as a force for good
11:00 Questions and Discussion
11:20 Refreshment Break
11:40 Session 2: In practice – Workshop sessions to explore some of the key tools in social media communications
Interactive session, delegates will workshop a social media strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.
Employee Advocacy workshop
Interactive session, delegates will workshop a how to engage with key voices within their own organisation, and leverage great content and personal branding from their own organisation's employees.
13:00 Lunch and Networking
13:40 Session 3 – Social Media Communications in Action
case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their social media communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.
Book now or email or call Laura on 0131 285 4457
If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers.
Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590.