Public Sector Communications 2021
28th January 2021 | 10:00 – 14:00
‘COVID-19’s speed and scale breed uncertainty and emotional disruption. How organisations communicate about it can create clarity, build resilience, and catalyze positive change.' Mckinsey & Company
Although most communications professionals are used to dealing with short deadlines, changing agendas and issues and crisis, COVID-19 has taken this to a whole new level. The scale of the global pandemic has meant that many public organisations have suddenly had to change priorities and employee projects to mitigate the immediate impact of the pandemic on public services.
Communicating clearly, consistently and with empathy has never been more important to a wide variety of stakeholders – employees, the general public, media, service users; each with different messages and going through different experiences. All of this as communication professionals themselves are also worrying about their own and family health.
The corporate communication function’s existence has never been more important, and the pandemic has shone a light on how important the function is.
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