Every message you produce and send to employees is an internal communication. Managing these messages and campaigns can bring benefits to your organisation. Many organisations struggle to overcome the challenges of communicating with their employees. Losing out on the possibilities that great internal campaigns and messages can bring.
Communication is an evolving art, with new ways of engagement constantly developing. Organisations must ensure that they have an internal communication strategy in place. Understanding the most effective tools for engagement is at the heart of a successful strategy.
Join Holyrood as we explore Internal Communications in 2020. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.
This is part four in our communications series. Explore our other communications events and find out about our series booking discount.
Internal Communication Strategy
Tone of Voice
Effective Tools for Internal Communications
Latest Research in Internal Communications
Running an internal campaign
09:15 Registration and Networking
09:55 Welcome from the Chair
Session 1: Internal Communications in 2020
Latest research and techniques in Internal communications
Good practice in internal communications
Updating your strategy
Understanding your staff
11:00 Questions and Discussion
11:20 Refreshment Break
11:40 Session 2: In practice – Workshop sessions to explore some of the key tools in internal communications
Interactive session, delegates will workshop an internal communications strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.
Interactive session, delegates will be split into groups to workshop engagement skills, how to get buy-in from senior management and how to engage with staff.
13:00 Lunch and Networking
13:40 Session 3 – Internal Communications in Action
Case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their internal communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.