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Digital Communications

With digital communication evolving at a rapid pace, every organisation needs an up-to-date practical and effective digital communications strategy. Technology has revolutionised the way we develop our digital communications, but it can’t replace human interaction.  That’s why in 2020, putting the human at heart of every interaction will be one of the biggest trends in digital communication.

Other events in the series: 

       Digital Communications       Crisis Communications      Internal Communications      Content Communications

Why Should You Attend This Event?

How do we best utilise our expanding knowledge and tools whilst maintaining our voice and integrity throughout our digital communications?

Digital communication affords a vast expansion of opportunity, in terms of methods and reach, but ‘fake news’, changes to search engine, social media algorithms, and the rise of artificial intelligence are just some of the major challenges presented. 2 out of 3 people are already engaging with AI and chatbots, and the power of voice, can be melded and crafted for organisations far beyond what was ever possible before.

Understanding how to keep pace with these developments and the most effective tools for engagements is at the heart of a successful digital strategy in 2020. 

Join Holyrood as we explore Digital communications in 2020. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.

This is part one in our communications series. Explore our other communications events and find out about our series booking discount.

Key Issues We'll Discuss

  • Digital Strategy
  • Tone of Voice
  • Building Trust
  • Effective Tools for Digital Communications
  • Latest Research in Digital Communications
  • Algorithms
  • Writing Skills
  • Content

Confirmed Speakers

Speakers:

Kathryn Strachan, Director & Head of Copy, Copy House

Richard Chataway, Vice President, BVA Nudge Unit

Dr Simone Kurtzke, Lecturer in Marketing, Edinburgh Napier University

Lina Poka, MBA, Marketing and Digital Account Director, Strategic Digital Marketing Group

Rebecca McQuillan, Journalist, Holyrood Magazine

Agenda

09:00 Registration and Networking

09:15 Welcome from the Chair

Dr Simone Kurtzke, Lecturer in Marketing, Edinburgh Napier University

Session 1: Digital Communications in 2020

  • Latest research and techniques in digital communications
  • Good practice in digital communications and marketing
  • Updating your strategy
  • Understanding your audience

09:20 Lina Poka, MBA, Marketing and Digital Account Director, Strategic Digital Marketing Group

09:50 Ryan Gavan, Founder, Ted & Co

10:10 Richard Chataway, Vice President, BVA Nudge Unit

10:30 Questions and Discussion

10:50 Refreshment Break

11:20 Session 2:  In practice – Workshop sessions to explore some of the key tools in Digital communications

 Strategy workshop - Kathryn Strachan

Interactive session, delegates will workshop a digital strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.

12:10 Voice workshop - Rebecca McQuillan, Journalist, Holyrood Magazine

Interactive session, delegates will be split into groups to workshop writing skills, lead in tandem by one of Holyrood magazines award winning journalists to develop your writing and copy skills to create an effective voice.

13:00 Lunch and Networking

13:40 Session 3 – Digital Communications in Action with Academic Partner Edinburgh Napier University

Case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their digital communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.

Facilitated by Dr Simone Kurtzke, Lecturer in Marketing, Edinburgh Napier University

13:40 RBS 'Easy Wins' Spotify campaign

Jonathan Rennie, Regional PR Manager, Scotland RBS

Get in Touch

Book now or or call Adam on 0131 285 1692

If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers. 

Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590. 

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Date
01 Sep 2020
Venue
Central Edinburgh
Cost
Reduced Rate
1 place £145+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Voluntary/charitable organisations with an annual income of less than £1m

Standard Rate
1 place £245+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Public sector organisations and voluntary/charitable organisations with an annual income over £1m

Private Sector Rate
1 place £295+VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Commercial organisations e.g. plc, Ltd, LLP

Book now
Our events are CPD certified. This event is equivalent to 3 CPD points. A certificate is available on request post-event to all attendees.

Please ensure you have reviewed both the Privacy Notice and Terms and Conditions for Delegates before registering.

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The wide range of speakers, combined with a varied selection of workshops, means that everyone will find something that is relevant to their organisation's needs, and the broad appeal of the agenda provides a great mix of people for networking and sharing ideas across sectors.

Paul Stones, Depute Head, Mariner Support Service Feedback from delegate, who attended Holyrood's Learning Through Technology 2017 event
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