How do we best utilise our expanding knowledge and tools whilst maintaining our voice and integrity throughout our digital communications?
Digital communication affords a vast expansion of opportunity, in terms of methods and reach, but ‘fake news’, changes to search engine, social media algorithms, and the rise of artificial intelligence are just some of the major challenges presented. 2 out of 3 people are already engaging with AI and chatbots, and the power of voice, can be melded and crafted for organisations far beyond what was ever possible before.
Understanding how to keep pace with these developments and the most effective tools for engagements is at the heart of a successful digital strategy in 2020.
Join Holyrood as we explore Digital communications in 2020. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.
This is part one in our communications series. Explore our other communications events and find out about our series booking discount.
Kathryn Strachan, Director & Head of Copy, Copy House
09:15 Registration and Networking
09:55 Welcome from the Chair
Session 1: Digital Communications in 2020
- Latest research and techniques in digital communications
- Good practice in digital communications and marketing
- Updating your strategy
- Understanding your audience
11:00 Questions and Discussion
11:20 Refreshment Break
11:40 Session 2: In practice – Workshop sessions to explore some of the key tools in Digital communications
Interactive session, delegates will workshop a google analytics strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.
Interactive session, delegates will be split into groups to workshop writing skills, lead in tandem by one of Holyrood magazines award winning journalists and a leading copy-writing organisation to develop your writing and copy skills to create an effective voice.
13:00 Lunch and Networking
13:40 Session 3 – Digital Communications in Action
case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their digital communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.
Book now or email or call Laura on 0131 285 4457
If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers.
Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590.