It's important to take control of a crisis and manage it from the outset. That way you can keep the public safe, protect your organisation and limit damage to your brand.
In the UK we have seen crisis events ranging from extreme weather through to cyber attacks and management scandals. How would you cope in your organisation?
Join Holyrood as we explore crisis communication in 2020. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.
This is part three in our communications series. Explore our other communications events and find out about our series booking discount.
Effective Tools for Managing a Crisis
Latest Research in Crisis Communications
Understanding the Crisis
Proactive Versus Reactive
09:15 Registration and Networking
09:55 Welcome from the Chair
Session 1: Crisis Communications, The What, The How, The Why
- How to communicate in a crisis
- Protecting your brand in a crisis
- The GCS PRIMER framework
- Successful message management
- Updating your strategy
11:00 Questions and Discussion
11:20 Refreshment Break
11:40 Session 2: In practice – Workshop sessions to explore your Crisis Plan
Interactive session, delegates will workshop their crisis strategy, showing some of the key tools, how to understand your key stakeholders and how to train your spokespeople and plan internal communications in a crisis.
Interactive session, delegates will be split into groups to workshop how to effectively communicate with the media during a crisis. This session will lead to a crisis simulation where groups will workshop the skills they have learnt on a 'live' crisis.
13:00 Lunch and Networking
13:40 Session 3 – Crisis Communications in Action
case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an academic to go through their crisis communication experience. The academic will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.
Book now or email or call Laura on 0131 285 4457
If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers.
Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590.