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Content Communications

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With engaging content becoming the driver of successful marketing. Every organisation needs a practical and effective content communications strategy.

Technology has revolutionised the way we develop our digital communications. Video, digital and engaging content is becoming the preferred medium to raise engagement. But there is an art to doing this well and tools and skills you can learn to succeed.

 

Other events in the series: 

       Digital Communications       Crisis Communications      Internal Communications      Social Media Communications

Why Should You Attend This Event?

To engage with your audiences, you need to have effective content. Attractive, engaging material and paced, timed and cut to perfection. It's a skill set you may not already have, but as communications professionals, need.

There's a range of tools you can use to do this, but you must first understand what makes engaging content. How you can get your message across. And what kind of content works and why.

Join Holyrood as we explore Content communications. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.

This is part five in our communications series. Explore our other communications events and find out about our series booking discount.

Key Issues We'll Discuss

Content Strategy

Tone of Voice

Engaging Content

Effective Tools for Content Communications

Latest Research in Content Communications

Video

Writing Skills

Photography

Confirmed Speakers

Kathryn Strachan, Director & Head of Copy, Copy House

Agenda

09:15 Registration and Networking

09:55 Welcome from the Chair

Session 1: Content Communications 

Latest research and techniques in content development

Good practice in generating engaging content

Updating your strategy

Understanding your audience

11:00 Questions and Discussion

11:20 Refreshment Break

11:40 Session 2:  In practice – Workshop sessions to explore some of the key tools in content communications

Strategy workshop

Interactive session, delegates will workshop a content strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.

Creation workshop

Interactive session, delegates will be split into groups to workshop video content creation, to develop your ability to produce engaging content in house or manage an external contractor to meet your organisation's needs.

13:00 Lunch and Networking

13:40 Session 3 – Content Communications in Action

Case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their content communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.

Get in Touch

Book now or or call Laura on 0131 285 4457

If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers. 

Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590. 

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Date
21 Jan 2021
Venue
Central Edinburgh
Cost
Reduced Rate
1 place £145+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Voluntary/charitable organisations with an annual income of less than £1m

Standard Rate
1 place £245+ VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Public sector organisations and voluntary/charitable organisations with an annual income over £1m

Private Sector Rate
1 place £295+VAT | Contact us for Multiple Booking Discount (Up to £590 saving)

Commercial organisations e.g. plc, Ltd, LLP

Book now
Our events are CPD certified. This event is equivalent to 3 CPD points. A certificate is available on request post-event to all attendees.

Please ensure you have reviewed both the Privacy Notice and Terms and Conditions for Delegates before registering.

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The wide range of speakers, combined with a varied selection of workshops, means that everyone will find something that is relevant to their organisation's needs, and the broad appeal of the agenda provides a great mix of people for networking and sharing ideas across sectors.

Paul Stones, Depute Head, Mariner Support Service Feedback from delegate, who attended Holyrood's Learning Through Technology 2017 event
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