To engage with your audiences, you need to have effective content. Attractive, engaging material and paced, timed and cut to perfection. It's a skill set you may not already have, but as communications professionals, need.
There's a range of tools you can use to do this, but you must first understand what makes engaging content. How you can get your message across. And what kind of content works and why.
Join Holyrood as we explore Content communications. You'll learn from best practice, innovative solutions, and peer to peer interactive learning.
This is part five in our communications series. Explore our other communications events and find out about our series booking discount.
Tone of Voice
Effective Tools for Content Communications
Latest Research in Content Communications
Kathryn Strachan, Director & Head of Copy, Copy House
09:15 Registration and Networking
09:55 Welcome from the Chair
Session 1: Content Communications
Latest research and techniques in content development
Good practice in generating engaging content
Updating your strategy
Understanding your audience
11:00 Questions and Discussion
11:20 Refreshment Break
11:40 Session 2: In practice – Workshop sessions to explore some of the key tools in content communications
Interactive session, delegates will workshop a content strategy, showing some of the key tools as well as answering questions and showing you the opportunities, you might not be aware of.
Interactive session, delegates will be split into groups to workshop video content creation, to develop your ability to produce engaging content in house or manage an external contractor to meet your organisation's needs.
13:00 Lunch and Networking
13:40 Session 3 – Content Communications in Action
Case studies, in depth analysis of a case study, organisations from public, third and private sector will be paired with an expert to go through their content communication experience. The expert will have dived into the data, discussed the learnings with them, and helped them to see what they could do better in future, where their successes were and drawn out the challenges and pain points.
Book now or email or call Laura on 0131 285 4457
If you have an inspiring case study or a project that you think is relevant, please do not hesitate to get in touch. We are always on the lookout for new speakers.
Contact us directly to find out more about our series booking discount. Book multiple events in the series and save up to £590.