Social Media Communications: Engagement, Content and Innovation

This event will examine the latest in creating fresh, engaging content for your audience. From how to design and develop a successful social media strategy through to the right tools to measure success.

Social media has revolutionised how we communicate

Social media has changed the way we inform, engage and communicate with our audiences, and understanding this has become an essential skill for many organisations – so how can organisations ensure that their social media communications stand out and are successful?

Join your peers and colleagues to discuss, debate and discover how to create engaging content, as well as insights into developing a clear, sustainable and successful social media strategy. On 27 February, we’ll take an interactive and practical approach to these issues and, along with our experts, enable you to develop key skills to take back to your organisation.

Key issues we'll examine with you...

  • Driving change through social media
  • Understanding the benefits of and techniques for using different channels
  • Planning, creating and delivering engaging content
  • Using different forms of media – video, animations and creating live content
  • Engaging with hard to reach and new audiences
  • Saving money through digital transformation
  • The good, the bad and the ugly of social media communication

Confirmed speakers

  • Gregor Urquhart, Head of Smarter and Fairer Marketing, Scottish Government (Chair)
  • Dr Simone Kurtzke, Programme Lead - MSc Digital Marketing & Project Lead, The Digital Scot, Robert Gordon University
  • Matt Borka, Digital Marketing and Branding Consultant
  • Judith O'Leary, Managing Director, Represent Comms 
  • Dr Jaylan Azer, Lecturer in Marketing, Edinburgh Napier Business School 


09:30    Registration and Refreshments

10:00    Welcome and Introduction from Chair

             Gregor Urquhart, Head of Smarter and Fairer Marketing, Scottish Government

10:05   Session 1: Understanding the Power of Social Media

This session will be led Dr Simone Kurtzke, Programme Lead - MSc Digital Marketing & Project Lead, The Digital Scot, Robert Gordon University, and supported by Matt Borka, Digital Marketing and Branding Consultant. The session will run as follows...

  • Brief intro to video marketing
  • Creating video on a small budget
  • Social media video trends in 2019

This will be followed by an interactive session led by Simone and Matt where you'll be challenged to create video content. 

11:00   Interactive Session

In this session, we will explore one another’s approach to social media – what are your main channels of engagement? How do you react to your audience?

11:20     Refreshments and Networking

11:40   Session 2: New Social Media – The Key Opportunities and Challenges

  • The power of live streaming and video content
  • Social listening – responding to your audience in both good and bad situations
  • Organic social media versus commercial social media options
  • Augmented reality – understanding the tools to utilise this on a small budget

12:00   Questions and Discussion

12:40     Lunch

13:40   Session 3: Social Media Campaigns

In this final session we will hear from three organisations who have utilised social media to raise awareness, engage with audiences and create sustainable and fresh content. We will use learning from throughout the event to inform the questions and discussion following the presentations.

14:40   Questions and Discussion

15:30     End of day

*Agenda is subject to change


Our events are CPD certified. This event is equivalent to 3 CPD points.
A certificate is available on request post-event to all attendees. 




COSLA, Verity House, 19 Haymarket Yards, Edinburgh EH12 5BH | Map


Delegate rates (excluding VAT):

  • Reduced rate: 1 place £145 + VAT (Voluntary / charitable organisations with an annual income of less than £1m)
  • Standard rate: 1 place £245 + VAT | 2+ places £195 + VAT per place (Central government departments and agencies, local authorities, universities, colleges, NHS, police, housing associations, professional associations and voluntary / charitable organisations with an annual income over £1m)
  • Private Sector rate: 1 place £295 + VAT | 2+ places £245 + VAT per place (Commercial organisations e.g. plc, Ltd, LLP)

For all event enquiries please email or call 0131 285 1635

27 February 2019

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