Advertising
 Throughout 2012, Holyrood magazine publishes a programme of supplements offering readers in-depth, focused, forward looking analysis on specific topics and areas of interest.
Supplements are written by our in-house editorial team, supported by independently commissioned writers who are leading academics and professionals in their field. Together, they will create a sympathetic and high-profile environment for your advertisement.
Supplements increase circulation of the magazine, with readers taking an interest in special issues that include substantial content on topics of particular concern. Supplements can be published in up to a 32pp format and they are promoted on the front cover of the magazine in the contents page.
Holyrood supplements are published online, in newsletter format and mailed to relevant recipients, electronically.
There are three ways in which your organisation can become involved. For more information, costs and availability, contact Chris Woodcock, Sales Director at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or 0131 272 3112.
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| 1 - SponsorshipBack to top |
 Sponsoring a Holyrood supplement allows you to demonstrate critical thinking, expertise and be recognised as a reliable and incisive informative source.
It is important to ensure that the content is of interest to our readership but also meets your communications objectives.
Sponsors receive an agreed number of copies for their own promotional purposes, and additional copies can be reprinted and personalised, if required.
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| 2 - AdvertisingBack to top |
 Holyrood offers advertisers the opportunity to maximise impact by accessing a medium that is more likely to attract readers within their specific field of interest.
There are no additional or premium charges for advertisements in your Holyrood Supplement and are held at standard magazine rates.
Holyrood magazine's production team can also advise and design your advertisement free of charge.
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| 3 - Custom publishingBack to top |
 Clients can commission Holyrood to produce a customised supplement (from 16pp upwards) on a specific subject area, industry sector, manifesto framework or aspects of their own organisation’s activities.
A customised supplement conveys a strong and independent brand identity but still retains a close democratic relationship with Holyrood magazine and its readers.
Clients will receive an agreed number of supplements for their own promotional purposes and additional copies can be reprinted and personalised if required.
Target groups can be mailed with covering letters if appropriate.
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| TestimonialsBack to top |
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| Holyrood magazine circulationBack to top |
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Distribution
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% of Total Circulation
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| Parliamentary |
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| Holyrood |
MSPs, researchers and senior parliamentary staff |
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Westminster
Brussels
Devolved Regions
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Scottish MPs, MEPs and staff, UK MPs, Cabinet members, Scottish Select Commitee members, Scottish Peers, MLAs and MAs |
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Total Parliamentary |
726
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14%
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| Government |
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| Scottish Government |
Special Advisors, Permanent Secretary, Director Generals and key Directorate staff in Education and Lifelong Learning, Crown Office, Finance, Health and Wellbeing, Justice and Rural Affairs and Environment |
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| SG agencies |
CEOs of SG agencies, public corporations, Executive and Advisory NDPBs, Children's Panels, Tribunals, non-ministerial depts and other significant national bodies |
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| Parliament officials |
Parliament management teams, key officials in Commitee offices, Chamber office, media relations and corporate teams, appointed Commisioners and Ombudsmen |
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UK Government
and agencies |
Officials in Scotland Office, Advocate General for Scotland, MOD, Foreign and Commonwealth Office, DEFRA, Depts of Culture, Media and Sport, Energy and Home Office. Agencies with control over reserved issues. Local courts and prisons |
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Total UK and Scottish Government |
1157
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22%
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| Local goverment |
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Elected members
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Council Leader and Depute Leader, Commitee Convenors, Group Leaders, Lord Provost and Depute Provost and Councillors |
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| Management teams |
Chief Executives, Directors and Heads of Service, Chief Officers, Tier 1,2, and 3 management teams, Local and National Public Bodies, Job Centre Plus, Housing Associations, regional transport bodies and European Partnerships |
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| SOLACE |
SOLACE, COSLA, Improvement Service and local authority professional associations |
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| Emergency services |
Police Forces, Fire and Rescue Services, Ambulance |
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Total local government |
1802
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34%
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Health
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Chief Executives and Board Members of Health Boards and health bodies |
432 |
8%
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| Education |
Principals and Vice Pricipals in further and higher education, schools and pre-school |
251 |
4%
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| Third sector and civic society |
OSCR listed charities, members of SCVO, political parties, consulates, libraries, media and think tanks |
471 |
9%
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Private sector, representative
and prof orgs |
Unions, pressure groups, professional bodies, FTSE 500 companies, lawyers, accountants, surveyors, architects, PR, media, govt and corporate professionals |
504
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9%
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Total circulation
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5343
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| Paid for copies |
1350
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25%
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| Controlled circulation |
3993 |
75%
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| ReadershipBack to top |
 Elected members of the Scottish Parliament and Scotland’s local authorities, civil servants and officials don’t always agree - except when it comes to reading Holyrood magazine.
Holyrood magazine has a core readership of opinion formers and influential figures from the public, private, voluntary and academic sectors.
As high achievers, they are commercially astute, publicly minded and they represent some of Scotland’s most successful professionals.
Clients' advertising benefits from the attributes of Holyrood as essential reading for this community and from the strong bond between the magazine and its readers.
Results from the Ipsos MORI Political Readership survey of December 2010 highlight the strength of Holyrood magazine:
| Daily, Sunday, weekly and fortnightly publications |
 % of MSPs reading at least 3 out of 4 issues |
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The Herald
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70
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Scotland on Sunday
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69
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Holyrood magazine
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64
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Sunday Herald
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64
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The Scotsman
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61
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The Sunday Times
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23
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Daily Record
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21
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Sunday Mail
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20
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The Observer
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18
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The Guardian
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16
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The Economist
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16
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New Statesman
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14
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The Times
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10
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Daily Telegraph
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10
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Financial Times
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8
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Business Insider
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6
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The Independent
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4
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Newsweek
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4
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The Spectator
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3
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Sunday Telegraph
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2
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| TechnicalBack to top |
If you do not have an in-house design facility, sufficient resources or time available to develop your advertising copy, our production team can advise, design and layout copy for you. With fourteen days notice prior to publication, our editorial team can assist with sub-editing and proofing your copy. This service is free of charge.
To view or download advertising specifications click here or on the image below.
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"Holyrood magazine is the talk of the parliamentary steamie, providing real insight into the business of good government and legislation in Scotland. It is indispensable reading for all who need to know about the policies and politics of Scotland's democracy."  The Rt Hon Alex Salmond MSP First Minister
"I hate doing interviews with people and saying 'Oh, I really like your paper...', but what I like about Holyrood magazine is that you take that good old fashioned journalist approach and tell the reader what is happening and what is going on in a factual way, and the interviews that you do give a really deep flavour of the person behind the politics."  Alastair Campbell Labour's king of spin
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