Holyrood magazine six sponsorship opportunities offer greater creativity for your commercial and advertising activity.
Commercial association with Holyrood magazine raises your organisation’s profile and establishes an association that our readers trust.
The endorsement “in association with Holyrood magazine” indicates you are working with us in a democratic relationship.
Positive qualities like trust, belief, expectation and empathy enable a strong relationship with the Holyrood readership.
For more information on all opportunities contact our Sales Director at firstname.lastname@example.org or call 0131 272 3112.Sponsoring a magazine section
The following sections of the magazine are currently available to be sponsored.
Portfolio Trackers, Letters Page, Diary and Caption Competition.
These are also the highest traffic sections of the magazine.
Sponsored distribution reinforces your commitment to your clients and provides them with a courtesy copy of Holyrood magazine every two weeks.
Your Holyrood representative can inform you of the bulk discounts available and how your literature can be sent out with the magazine with a covering letter or a corporate statement on the address fly sheet.
The greatest benefit of using free-standing inserts is visibility.
Our readership receives hundreds of electronic and hard copies of policy documents and correspondence each week, too much for office support staff to deal with, never mind being read by the intended recipient.
The incremental cost of increasing your promotional literature print run for inclusion in Holyrood magazine will be offset quickly by the added value to your campaign.
Gatefolds are visually arresting, and their physical format demands much more reader interaction, perfect for high-profile marketing campaigns.
With a wider rectangular space and a series of pages, they are a particularly effective way of delivering a flow of narrative that captures reader attention.
Gatefolds offer opportunities to influence by interpretation; they invite readers to absorb your message in a unique way.
Readers associate gatefolds with premium products and services because of the high profile impact they have.
Following the May Scottish Parliament 2011 elections, Holyrood produced a wallchart for our readers outlining the changes in the new Parliament. It was published in A1 equivalent format, on 130gsm gloss-coated paper – see below.
In June 2012 Holyrood will be publishing a Wallchart to coincide with the Scottish Unilateral Local Authority election results.
Holyrood Briefing offers an opportunity to capitalise on Holyrood magazine’s editorial skills, political intelligence and event management expertise.
They combine to provide a platform at a live morning briefing, complemented by a high profile editorial presence within a special report in the magazine.
Holyrood briefings provide an independent arena for areas of policy, research and blue-sky thinking to be explored by a selected panel of experts in front of an invited audience of key professionals, politicians and policy makers.
Targeted audience for the live briefing event
Holyrood Briefings encourage probing and incisive questioning of politicians, policy makers, researchers, relevant professional bodies and individuals to help inform future policy and direction within the Scottish Parliament.
The format of the day will be focussed on a panel which will include party spokespeople, representatives from the public and third sectors to be scrutinised by an invited audience of between 40-60 delegates and chaired by a professional facilitator.
To maximise attendance and minimise costs, morning briefings offer flexibility and allow for a 2.5 hour session with ample time for audience questions and participation.
Holyrood Briefing special report
The accompanying Holyrood Briefing special report would be written and commissioned by Holyrood magazine’s award-winning editorial team.
We have experienced journalists, with expertise not only in their own portfolio areas but on all matters related to the Scottish government. more critically, they have strong relationships with government ministers and an in-depth knowledge and unrivalled understanding of the areas they cover.
Holyrood Briefings ensure that all topics of political communication are covered by delivering a message through debate, within the more tangible product of a hard-copy format and by bringing core decision makers together in the same room.
Your Holyrood Briefing will be included in the issue of Holyrood magazine published prior to the live event. Both will be added to our website, and in e-format, for further distribution to your clients, in addition to you receiving 100 hard copies for your own use.
Holyrood will manage all logistical preparations for the event including the sourcing and invitation of relevant speakers and chair, invites to and management of all attendees, catering, AV, and all other and editorial costs.
Benefits from a multi-media platform:
- Face-to-face immediacy, interaction and networking opportunities
- Public record of website to distribute and disseminate your message
- Profile, PR and readership of magazine
- Huge reference readership
- Your message on the desks of your target audiences
- Advocate your organisation’s objectives
- Raise your corporate profile and image
- Educate your audience
- Achieve a targeted readership and distribution