Improving Charity Fundraising: Standards, Innovation and Practice

Charity fundraising has been in the spotlight recently with a flurry of news on legislative changes and high profile coverage of negative practice.

With a new system of self-regulation in Scotland and further changes on the horizon, including the impending General Data Protection Regulations in May 2018, how can fundraising organisations overcome the challenges and be good, effective fundraisers?

Attend this Holyrood event for an up-to-date brief on the latest regulatory developments, opportunities and good practice in charity fundraising.

Key issues to be addressed

  • The current regulatory landscape and future challenges for charity fundraising in Scotland
  • Keeping standards high – maintaining good values, culture and trust in fundraising
  • Innovation and good practice examples of effective charity fundraising


09:15 Registration and Refreshments

10:00 Session 1: Charity Fundraising in Scotland

10:00 Welcome and Introduction by the Chair​

Professor Alan Alexander OBE, General Secretary, Royal Society of Edinburgh

10:05 Update on Fundraising Regulation in Scotland

  • We will provide an update on the Panel and its work as well as an update on queries and complaints

Valerie Surgenor, Member, Scottish Fundraising Standards Panel; Partner, MacRoberts LLP, and Chair of Aberlour Childcare Trust 

10:25 Future Priorities and the Role of the Scottish Regulatory in Fundraising

Dr Judith Turbyne, Head of Engagement, OSCR (Office of the Scottish Charity Regulator)

10:45 Meeting and Upholding Good Fundraising Standards

Susan Robinson, Chair, Standards Advisory Board for Scotland, Institute of Fundraising, and ‎Strategic Investment Officer, CVS Inverclyde 

11:05 Questions and Discussion

11:30 Refreshments and Networking

11:50 Session 2: Doing Fundraising Well in the Digital Age

11:50 Fundraising and Data Protection: Fair, Lawful, Transparent and Accountable

  • What constitutes direct marketing
  • The impact of the General Data Protection Regulation
  • Lessons from the mistakes of others

David Freeland, Senior Policy Officer, Information Commissioner’s Office - Scotland

12:10 Growing Your Digital Fundraising

Rebecca Curtis-Moss, Charity Communications, Engagement & Fundraising Freelancer

12:30 Questions and Discussion

12:50 Lunch and Networking

13:40 Session 3: Good Practice Seminar

A series of inputs will provide learning and insights into innovative fundraising approaches and good practice.

13:40 Growing St Andrew's Hospice Lottery

  • Developing sustainable income growth
  • Compliance with Codes and Licences
  • Deeper engagement with external agency

John Brady, Head of Fundraising, St Andrew's Hospice

14:00 Scottish Love In Action

  • SLA and our fundraising strategy
  • Identifying successful fundraising event
  • Utilising help from volunteers

​Vicki Watson, Fundraising and Communications Manager, Scottish Love in Action

14:20 Questions and Discussion

14:40 Summary by the Chair

14:45 Close of Event

*Agenda subject to change


NASUWT, 35 Young Street North Lane, Edinburgh EH2 4JD | Map

Who will benefit from attending?

Anyone with a vested interest in charity fundraising, including:

  • Fundraising professionals
  • Executives, Trustees, Directors and Senior Managers in fundraising organisations
  • Public Affairs, Marketing, Communication and Business Development professionals within the charitable sector
  • Legal and Information Management professionals


Delegate rates (excluding VAT)

  • Discounted rate: 1 place £145 + VAT (Voluntary / charitable organisations with an annual income of less than £1m)
  • Reduced rate: 1 place £245 + VAT | 2+ places £195 + VAT (Central government departments and agencies, local authorities, universities, colleges, NHS, police, professional associations and voluntary / charitable organisations with an annual income over £1m)
  • Full rate: 1 place £295 + VAT | 2+ places £245 + VAT (Commercial organisations e.g. plc, Ltd, LLP)

For more information please email or phone 0131 285 1635 

30 November 2017



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