Improving Volunteer Management: Recruitment and Retention

This briefing will consider the latest trends, developments and good practice in volunteer management.

The context

Volunteering levels in the UK  declined by 15% between 2005 – 2015, according to the Office for National Statistics.The 2015 Scottish Household Survey shows 27% of Scottish adults volunteer compared with 31% in 2010 while recent Volunteer Scotland research shows an increase in young people volunteering.

What more can organisations relying on people donating their time and skills do to recruit and retain even more volunteers?

Attend this Holyrood briefing for an up-to-date brief on the latest trends, developments and approaches as we consider how to improve volunteer management.

Key issues to be addressed

  • Get an up-to-date brief on the latest developments within volunteering
  • Consider how to enhance volunteer recruitment and retention
  • Learn from different approaches and good practice in volunteer management



09:15 Registration and Morning Refreshments

10:00 Chair’s Introduction

Paul Okroj, Head of Volunteering Chest Heart and Stroke Scotland, (Chair, Scottish Volunteering Forum)

10:05 Session 1: Update and Overview

10:05 Volunteering: A National Outcomes Focused Approach

  • Update on current national policy landscape for volunteering and rationale for change
  • Update on work to develop an outcomes based approach
  • Timeline for developments and opportunities for engagement

Helen Webster, Head of Charity Law, Volunteering and Stakeholder, Scottish Government

10:25 Current Trends and Future Actions For Volunteering in Scotland

Jessica Lightfoot, Learning and Practice Development Officer, Volunteer Scotland

10:45 SSE Employee Volunteering

Morven Smith, Head of Community Investment, and Julie McKavanagh, Corporate Affairs, SSE 

11:05 Questions and Discussion

11:30 Refreshments and Networking

11:55 Session 2: Recruiting Volunteers

11:55 A Relationship-Based Approach to Volunteer Recruitment, Selection and Induction

Sharing insight on Shelter Scotland’s experience implementing a relationship-based approach to volunteer recruitment, selection and induction, including:

  • Stewardship of prospective volunteers
  • Breaking down common barriers
  • Building relationships

Sarah Latto, Volunteer Development Manager, Shelter Scotland

12:15 Connecting Volunteers with Opportunities Both Face to Face and Online

Jenny White, Regional Manager (West Lothian), and Volunteering Lead, The Food Train

12:35 Questions and Discussion

12:55 Networking Lunch

13:40 Session 3: Retaining Volunteers

13:40 The Retention of Volunteers

  • Do we need to rethink our position on retention?
  • Recognising the value of both long- and short-term volunteers and the emerging power of micro-volunteering
  • Developing new challenges for long-term volunteers

Anna Nugent, Volunteering Services Manager – Scotland, Macmillan Cancer Support

14:00 The Dynamic Model of Volunteer Management - A Summary

  • A brief introduction the The Dynamic Model and its potential impact

Jim King, Training Officer, Volunteer Glasgow

14:30 Questions and Discussion

14:50 Chair’s Summary

14.55 Event Close

*Agenda subject to change


Scottish Arbitration Centre, 125 Princes St, Edinburgh, EH2 4AD


Delegate rates (excluding VAT)

  • Discounted rate: 1 place £145 + VAT (Voluntary / charitable organisations with an annual income of less than £1m)
  • Reduced rate: 1 place £245 + VAT | 2+ places £195 + VAT (Central government departments and agencies, local authorities, universities, colleges, NHS, police, professional associations and voluntary / charitable organisations with an annual income over £1m)
  • Full rate: 1 place £295 + VAT | 2+ places £245 + VAT (Commercial organisations e.g. plc, Ltd, LLP)

For more information please contact or phone 0131 285 1635

31 August 2017
United Kingdom



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