Improving Volunteer Management: Recruitment and Retention

This briefing will consider the latest trends, developments and good practice in volunteer management.

The context

Volunteering levels in the UK  declined by 15% between 2005 – 2015, according to the Office for National Statistics.The 2015 Scottish Household Survey shows 27% of Scottish adults volunteer compared with 31% in 2010 while recent Volunteer Scotland research shows an increase in young people volunteering.

What more can organisations relying on people donating their time and skills do to recruit and retain even more volunteers?

Attend this Holyrood briefing for an up-to-date brief on the latest trends, developments and approaches as we consider how to improve volunteer management.

Key issues to be addressed

  • Get an up-to-date brief on the latest developments within volunteering
  • Consider how to enhance volunteer recruitment and retention
  • Learn from different approaches and good practice in volunteer management



09:15 Registration and Morning Refreshments

10:00 Chair’s Introduction

Paul Okroj, Head of Volunteering Chest Heart and Stroke Scotland, (Chair, Scottish Volunteering Forum)

10:05 Session 1: Update and Overview

  • Volunteering trends and the current landscape
  • Latest measures to support volunteering and social action
  • Future actions

10:05 Volunteering: A National Outcomes Focused Approach

Helen Webster, Head of Charity Law, Volunteering and Stakeholder, Scottish Government

10:25 Current Trends and Future Actions For Volunteering in Scotland

Jessica Lightfoot, Learning and Practice Development Officer, Volunteer Scotland

Morven Smith, Head of Community Investment, and Julie McKavanagh, Corporate Affairs, SSE 

11:15 Refreshments and Networking

11:35 Session 2: Recruiting Volunteers

  • Doing more to engage people who may be interested in volunteering
  • Raising awareness about volunteering and matching potential volunteers with appropriate opportunities
  • Connecting with a new generation of volunteers online
  • Making your organisation a more attractive place to volunteer

11:35 A Relationship-Based Approach to Volunteer Recruitment, Selection and Induction

Sharing insight on Shelter Scotland’s experience implementing a relationship-based approach to volunteer recruitment, selection and induction, including:

  • Stewardship of prospective volunteers
  • Breaking down common barriers
  • Building relationships

Sarah Latto, Volunteer Development Manager, Shelter Scotland

Jenny White, Regional Manager (West Lothian), and Volunteering Lead, The Food Train

12:55 Networking Lunch

13:35 Session 3: Retaining Volunteers

  • Identifying common reasons why people stop volunteering and overcoming them
  • Providing volunteers with greater support and incentives
  • Developing volunteers and giving them rewarding roles
  • Motivating long term volunteers with new challenges
  • Using digital technology in volunteer management
  • Overcoming divisions between volunteers and paid staff

13:35 The Retention of Volunteers

  • Do we need to rethink our position on retention?
  • Recognising the value of both long- and short-term volunteers and the emerging power of micro-volunteering
  • Developing new challenges for long-term volunteers

Anna Nugent, Volunteering Services Manager – Scotland, Macmillan Cancer Support

13:55 The Dynamic Model of Volunteer Management - A Summary

  • A brief introduction the The Dynamic Model and its potential impact

Jim King, Training Officer, Volunteer Glasgow

14:55 Chair’s Summary

15.00 Event Close

*Agenda subject to change


Scottish Arbitration Centre, 125 Princes St, Edinburgh, EH2 4AD


Delegate rates (excluding VAT)

  • Discounted rate: 1 place £145 + VAT (Voluntary / charitable organisations with an annual income of less than £1m)
  • Reduced rate: 1 place £245 + VAT | 2+ places £195 + VAT (Central government departments and agencies, local authorities, universities, colleges, NHS, police, professional associations and voluntary / charitable organisations with an annual income over £1m)
  • Full rate: 1 place £295 + VAT | 2+ places £245 + VAT (Commercial organisations e.g. plc, Ltd, LLP)

For more information please contact or phone 0131 285 1635

31 August 2017
United Kingdom



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