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New Scottish food campaign launched Print E-mail
Wednesday, 30 May 2007

The National Farmers Union in Scotland will today launch a new high profile campaign to promote the benefits of buying Scottish food and drink.

The campaign, entitled ‘What’s on your plate?’, aims to educate the public about the work done by Scotland’s farmers by reminding them where their favourite food and drink comes from.

Jim McLaren, NFUS president, said: "Few of the 60 million people living in the UK today come into direct contact with farming or farmers. However, several times a day, 365 days of the year, every year of their lives, every member of the population comes into contact with the superb quality produce that farmers provide.

"From milk for their cereal to the chicken or beef in their lunchtime sandwich to the carrots with their evening meal farmers provide the population with the quality food and drink that reaches their plates every single day – and which tastes great.

"But Scotland’s farmers deliver far more for the population than just food and drink. They take care of our beautiful countryside, protect valuable flora and fauna, support rural communities, contribute to the fight against climate change, provide healthy alternatives to junk food and take great care of the animals that they nurture."
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Last Updated ( Wednesday, 30 May 2007 )
 
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