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Ofcom releases media use figures |
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Thursday, 24 May 2007 |
People in Scotland watch more television each day than anywhere else in the UK, according to research released today by Ofcom.
The Communications Market 2007 report for Scotland, which examines the
availability, take-up and usage of internet, telecommunications and
broadcasting services by region, found that the average Scottish viewer
watched 4.1 hours of television per day in 2006, compared to the UK
average of 3.8 hours.
However, the report states that Scots watched significantly less
television in 2006 than they did in 2002, having reduced their hours of
consumption by 8.1 per cent during the four year period, compared to
the UK average reduction of 2.3 per cent.
Furthermore, 59 per cent of people in Scotland rely on television as
their main source of national news, compared to the UK figure of 68 per
cent, while 24 per cent of people in Scotland rely on newspapers,
compared to the UK average of 14 per cent.
The report also found that Scotland has the highest level of broadband
take-up among small to medium sized businesses, 67 per cent, compared
to 64 per cent in England, 52 per cent in Northern Ireland and 47 per
cent in Wales. SMEs in Scotland also had the highest internet
penetration of the nations, 80 per cent, compared to 79 per cent in
England, 71 per cent in Northern Ireland and 64 per cent in Wales.
Scotland was also found to lead the UK in making phone calls over the
internet, with 19 per cent of internet users in Scotland using VoIP
services.
In terms of the digital divide between urban and rural areas in
Scotland the report found that 54 per cent of people have broadband at
home in urban Scotland compared to 45 per cent in rural areas.
Commenting on the findings, Ed Richards, chief executive of Ofcom,
said: “The geographic gap between the digital haves and have-nots in
the UK has been gradually narrowing, but we need to do more to ensure
that everyone is able to benefit from the economic and social benefits
modern communications offer”.
Vicki Nash, director of Ofcom Scotland, said: “Last year Scotland
lagged behind on digital television and broadband. Today we have pulled
level with the rest of the UK and are leading the way in using internet
phone services.”
Ofcom is today also publishing a UK-wide report and other supplementary
reports for Wales, Northern Ireland and the English Regions. The full
text of all reports can be found here.
No one has commented on this article.
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Last Updated ( Thursday, 24 May 2007 )
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