A Scottish Government-backed advertising campaign has been launched to raise awareness of National Debtline, a free financial advice service.

Intended to help support the growing number of people struggling financially due to tightening availability of credit, increasing unemployment and a looming recession, the phone line will be promoted through a major advertising effort.

Backed by £382,000 of Scottish Government money, this week will see adverts on television and the internet, as well as on cash machines – which is believed to be a first.

The service itself will focus on helping people honestly assess their financial situation, as well as offering independent advice on how best to tackle debts, manage financial commitments and plan for the future.

"As the recession bites, families across Scotland are feeling the pressure financially, with increases in food prices, rising bills and mortgage and lending uncertainty all adding to the headache," said Deputy First Minister Nicola Sturgeon.

"National Debtline will provide the best possible support for people with debt problems. The advice is free, confidential and independent.

"The main message we want to get across is for people to take control of their debt, before it controls them. The first step to beating debt is to face up to it and recognise you need to do something about it sooner rather than later."

Joanna Elson, from the Money Advice Trust, added: "This campaign is all about empowering people to face up to their debt before they find themselves faced with an uncertain financial future.

"It's important not to sit worrying – make the call today and take control of your debt."

The campaign also has the backing of Citizens Advice Scotland and Shelter Scotland.