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Tourism study centre announced |
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Wednesday, 25 April 2007 |
Macdonald Hotels is set to create 30 new jobs with the launch of a new tourism education and training centre in Aviemore.
The Centre of Applied Tourism and Hospitality Management, which
represents a £700,000 investment, aims to educate its students in a
“Swiss hotel school model of applied learning”, starting with an intake
of 24, but hoping to expand to cater for 120 national and international
students within three years.
There are currently an excess of 20,000 tourism vacancies waiting to be
filled in the UK, a situation that will be exacerbated by the coming
2012 Olympics.
Dr Craig Thompson, who will run the centre, said that he saw the launch of the scheme as overdue:
“Hospitality and tourism is crucial to the UK economy, employing nearly
two million people. The standard of graduates in the UK is slipping
further behind those from continental hotel schools, the industry has
recognised the answer must come from inspirational education centres,
backed by industry. I am delighted Macdonald Hotels has taken a bold
and innovative step with the formation of [the centre].”
The centre, which will be based at the Macdonald Aviemore Highland
Resort, will offer a number of programmes to external students and
Macdonald Hotels’ staff, including Higher National Certificates (HNCs)
in Professional Cookery and Hospitality Management, and diplomas,
degrees and post-graduate qualifications in Applied Hospitality and
Applied Tourism Management.
International tourism consultant Dr Terry Stevens said: “This is a
fundamentally important initiative for the UK hospitality industry.
This will place Macdonald Aviemore Highland Resort at the heart of
school development in the industry and reinforces the importance of
Aviemore and the Cairngorms as a leading tourism destination.”
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Last Updated ( Wednesday, 25 April 2007 )
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