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Tourism study centre announced Print E-mail
Wednesday, 25 April 2007

Macdonald Hotels is set to create 30 new jobs with the launch of a new tourism education and training centre in Aviemore.
The Centre of Applied Tourism and Hospitality Management, which represents a £700,000 investment, aims to educate its students in a “Swiss hotel school model of applied learning”, starting with an intake of 24, but hoping to expand to cater for 120 national and international students within three years.

There are currently an excess of 20,000 tourism vacancies waiting to be filled in the UK, a situation that will be exacerbated by the coming 2012 Olympics.

Dr Craig Thompson, who will run the centre, said that he saw the launch of the scheme as overdue:

“Hospitality and tourism is crucial to the UK economy, employing nearly two million people. The standard of graduates in the UK is slipping further behind those from continental hotel schools, the industry has recognised the answer must come from inspirational education centres, backed by industry. I am delighted Macdonald Hotels has taken a bold and innovative step with the formation of [the centre].”

The centre, which will be based at the Macdonald Aviemore Highland Resort, will offer a number of programmes to external students and Macdonald Hotels’ staff, including Higher National Certificates (HNCs) in Professional Cookery and Hospitality Management, and diplomas, degrees and post-graduate qualifications in Applied Hospitality and Applied Tourism Management.

International tourism consultant Dr Terry Stevens said: “This is a fundamentally important initiative for the UK hospitality industry. This will place Macdonald Aviemore Highland Resort at the heart of school development in the industry and reinforces the importance of Aviemore and the Cairngorms as a leading tourism destination.”
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Last Updated ( Wednesday, 25 April 2007 )
 

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