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Home arrow Holyrood news arrow News categories arrow Health & Wellbeing (HCL07) arrow Concern voiced over “baby-milk con”
Concern voiced over “baby-milk con” Print E-mail
Wednesday, 24 October 2007

Mothers are being “conned” into paying extra for formula milk their babies do not need, Scottish Labour MEP Catherine Stihler said today.

Stihler, who will today question European Health Commissioner Kyprianou about what she describes as the “baby-milk con”, said that parents are being confused by “aggressive” marketing into purchasing “unnecessary” follow-on milks, which could pose risks to young babies. 

She said: “While follow-on milks are marketed at older babies, mothers are not informed of the risks the ingredients could pose to younger babies. Follow-on milks have no benefits which cannot be found in breast-milk or ordinary formula-milk.

“For too long companies have confused parents through aggressive marketing. These follow-on milks are dangerous to infants and the appropriate labelling should be on all products to tell parents this milk is unnecessary and poses risks to very young babies. We need to give the power back to the parents. 

“The 2006 Infant Formula Directive will contain provisions designed to address this marketing scandal. Mothers have been conned for far too long and I will be pressing the Commissioner on EU action which should see an end to this aggressive and potentially dangerous marketing.”

 

One person has commented on this article.
1. Baby Milk Con
Fiona Matthews, Unregistered
Its so great to see an MEP standing up against this outrageous marketing ploy by the formula companies. The most recent "follow-on" advert by SMA featured babies who looked less than 6 months and it adopted a style which was all about being a new mum with a new baby - its obviously just a tactic to get around the ban on advertising formula for new babies.
Good for Catherine for standing up to protect the rights and health of babies.
Posted 2007-10-26 19:23:38
The author or administrator has closed this item for comments.
 
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